Faculty members in our department stress ‘hands-on’ learning in their courses, where students complete real-world or simulated real-world projects. Through such courses, we provide students with several possible career paths. The degree offers two degrees:
The Bachelor of Science in Marketing – A 120-hour program that focuses on training students to demonstrate an understanding of market segmentation and targeting, consumer behavior, marketing research and ethical considerations in marketing, relationship management, strategic planning, and global marketing.
The PhD in Marketing – A curriculum that teaches students to have command of major theoretical and conceptual issues identified in marketing seminars, of topic literature search and synthesis, of design and execution of academic marketing research, and execute an academic marketing research project and write a cogent paper on this topic.