Title
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization
Document Type
Article
Publication Date
10-15-2021
Publication Source (Journal or Book title)
Journal of Research in Interactive Marketing
Recommended Citation
Jung, A., & Heo, J. (2021). Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization. Journal of Research in Interactive Marketing, ahead-of-print (ahead-of-print) https://doi.org/10.1108/JRIM-11-2020-0238
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