Semester of Graduation
Master of Mass Communication (MMC)
Manship School of Mass Communication
This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with the argument appeal. Men, contrarily, showed lower stigma scores after seeing the argument appeal. This research has practical implications for mental health communicators and advertisers in communicating OCD to lower stigma among the public.
Soileau, Ashlyn Blaire, "TELLING A NEW STORY OF OBSESSIVE-COMPULSIVE DISORDER: NARRATIVE VERSUS ARGUMENT COMMUNICATION EFFECTS ON OCD STIGMA AND RECOGNITION" (2021). LSU Master's Theses. 5395.
Available for download on Monday, July 08, 2024