Master of Mass Communication (MMC)
The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Marquez II, Mark, "The purpose of magazine Web sites" (2005). LSU Master's Theses. 505.