Master of Mass Communication (MMC)
Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But what is missing from current literature is an organized compilation of relevant research that can be easily used for practical purposes. While many books and articles have been written on various pieces of this puzzle, there is not a comprehensive manual for practical use drawing from a range of research. I intend to build on existing literature by organizing it in topical categories and presenting the findings of current research with some practical implications. My hope is that it can serve as a reference guide tailored to both researchers and practitioners.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Leist, Lauren Michele, "What Female Candidates Need to Know: Current Research on Gender Effects in Campaigns and Elections" (2015). LSU Master's Theses. 3818.