Master of Science (MS)
Information Systems and Decision Sciences (Business Administration)
Tech Culture is a local startup company that has a very creative idea in the network security management area. The two founders have a very strong startup for their business but encounter some problems during the expansion of their business. This thesis is to analyze their business model using effectuation theories to make sure the business model fits the current economic development. Then, start using various business theories to correctly define and analyze their problems. At the end, some theory-driven suggestions are given to Tech Culture for its future development.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Cheng, Yi J., "Tech Culture -- a real world practice of effectuation theories" (2006). LSU Master's Theses. 245.