Master of Mass Communication (MMC)


Mass Communication

Document Type



This study focuses on how viewers’ relationships with their favorite media characters can impact their outlook on their own lives. Through the examination of parasocial relationships (PSRs), attractiveness, and the traits of materialism and envy, this study looks at the consequences of such traits on one’s life satisfaction. Overall, the theoretical model presented argues to make the connection from one’s PSR to his or her life satisfaction. Using a sample of undergraduate students, participants were asked to complete a survey that examined individuals' relationships with their favorite fictional media character through the study of various characteristics, habits, and media uses. The results support that the stronger one’s PSR and attractiveness to his or her favorite character the stronger one’s traits of envy and materialism tend to be. Also, the stronger one’s traits of materialism and envy the lower the individual’s life satisfaction. However, the over arching link from PSR to life satisfaction was not made, leaving room for further rationales and research within the area of PSR research.



Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Sanders, Meghan