Master of Mass Communication (MMC)
This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames within the articles, results suggest that the proximity and location of where messages are distributed makes a difference in how the message is framed and what tone is prominent. Results also indicate a lack of distinction, in the media, between fully integrated companies and independent oil and gas companies. This study provides a further understanding of how framing of the oil and gas industry differs over time and between two states.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Ivy-O'Donnell, Camille Nicole, "In the Shadow of Big Oil A Media Content Analysis of the 'Big Oil' Stigma" (2015). LSU Master's Theses. 1814.