Master of Mass Communication (MMC)
This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone covered more positively, and local tone covered more negatively. Frames and issue attribute varied throughout coverage, however, tone did not. This study recognized media's use of framing, attribute agenda setting, and tone, thereby offering a better understanding of how print media portray government response during a natural disaster.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Brunken, Brigette Lynn, "Hurricane Katrina: a content analysis of media framing, attribute agenda setting, and tone of government response" (2006). LSU Master's Theses. 1502.