Master of Science (MS)
Human Resource Education and Workforce Development
The purpose of this study was to examine the use and determine the preferred method of social media among 4-H alumni in Louisiana. Based on a review of literature, communicating with youth through social media has become a major trend and necessity, especially among 4-H Youth Development and Cooperative Extension Service professionals. The Zammit Social Media Questionnaire, a 24-item instrument that includes multiple choice, multiple answer, open-ended, ranking, and Likert scale questions, was developed and administered online to 161 Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided usable e-mails. The final response count was 32, representing a 19.9% response rate. The overall preferred method of social media among Louisiana 4-H alumni was Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal computers to utilize social media. Some of the primary reasons that 4-H alumni use social media are to communicate friends, view photographs, and become updated with current events. Less than 13% of surveyed 4-H alumni use blogs, less than 7% use Google Circles or discussion boards, and less than 4% use Flickr. Overall, 100% of surveyed 4-H alumni use some form of social media. Majority of the respondents were Caucasian, females, lived in rural areas, and have completed or are enrolled in a 4-year college program. They participated in 4-H for 9 years and were not a member of a parish 4-H Junior Leadership Club.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Zammit, Kali Boudreaux, "Examining the use of social media among Four-H alumni in Louisiana" (2012). LSU Master's Theses. 1409.