Master of Mass Communication (MMC)
In this study I will look at the main reasons women use the Internet. Studies about women and the Internet are divided; some indicate less use of the Internet than men, but other studies show strong evidence of a narrowing gap in use. Due to this lack of clarity, a study that looks exclusively at women’s Internet activities and usage is needed. Although qualitative research does not test or apply theory the same way quantitative research does, uses and gratifications theory informed this study. This is an exploratory study of women and the Internet.
Document Availability at the Time of Submission
Release the entire work immediately for access worldwide.
Powell, Rachelle, "Women's uses of the Internet" (2005). LSU Master's Theses. 1362.