Visual translation: a new way to design a Chinese typeface based on an existing Latin typeface

Identifier

etd-04252012-223815

Author

Yifang Cao, Louisiana State University and Agricultural and Mechanical CollegeFollow

Degree

Master of Fine Arts (MFA)

Department

Art

Document Type

Thesis

Abstract

The visual consistency of branding makes a significant difference when successfully introduced to another culture. My study focuses on how to facilitate a smooth visual transition in western branding from Latin letters to Chinese characters. To move beyond traditional Chinese type design, Visual Translation introduces a new method for designing Chinese typefaces using existing Latin typefaces. This web-based educational tool seeks to help Chinese graphic design students and type enthusiasts, with emphasis on designers who are working in a cross-cultural environment to maintain visual consistency for branding.

Date

2012

Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Recommended Citation

Cao, Yifang, "Visual translation: a new way to design a Chinese typeface based on an existing Latin typeface" (2012). LSU Master's Theses. 102.
https://repository.lsu.edu/gradschool_theses/102

Committee Chair

Barr, Courtney

DOI

10.31390/gradschool_theses.102