Date of Award
Doctor of Philosophy (PhD)
Marketing (Business Administration)
Consumer researchers, in an endeavor to further understand and explain consumers' market behavior, have devoted significant effort toward conceptualizing and empirically researching the socio-psychological phenomena of attitude formation and changes. One concept which has only recently emerged.
Ortinau, David Joseph, "An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework." (1980). LSU Historical Dissertations and Theses. 3533.