Date of Award
1971
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Recommended Citation
Mcaleer, Gordon Mathew, "An Investigation of Sources of Information and Trade Magazine Advertisingappeals and Their Relationships to Distinct Buying Influences in Selectedindustrial Markets." (1971). LSU Historical Dissertations and Theses. 1936.
https://digitalcommons.lsu.edu/gradschool_disstheses/1936
Pages
341
DOI
10.31390/gradschool_disstheses.1936
COinS