The effect on earnings persistence and the market's reaction to the alignment of employee and customer relations with competitive strategy
Doctor of Philosophy (PhD)
Prior literature suggests that a focus on employee and customer relations alone improves financial performance. However, I find that a focus on employee and customer relations alone is not related to higher earnings persistence, but rather I hypothesize and find that the alignment of employee and customer relations with competitive strategy is related to higher earnings persistence. I further explore this relation by examining the contextual environment in which the firm operates. I consider the moderating variables of firm size, leverage, growth, and corporate governance and find that alignment impacts the persistence of earnings for leverage and governance but not for firm size or growth. I then examine the relation between a firm’s alignment and the market’s reaction to the firm’s reported earnings. The analysis suggests that alignment is critical for cost leaders but is relatively less important for differentiators. Taken as a whole the findings suggest that firm alignment plays a role in earnings quality and is useful to investors in their interpretation of earnings.
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Hogan, Robert Stephen, "The effect on earnings persistence and the market's reaction to the alignment of employee and customer relations with competitive strategy" (2013). LSU Doctoral Dissertations. 2097.