ISBN
9780807170823
Publication Date
2019
Price
$47.00
Publisher
Louisiana State University Press
Abstract
Scholarly study of the Civil War-era press is robust. Thanks to specialized conferences and a steady output of books and articles, we know a lot about how publishers, editors, and correspondents satisfied the ravenous popular hunger for war news and, in the process, reshaped American journalism. Despite their extensive analysis of wartime newspapers, however, scholars have made sustained use of perhaps only half of the available material, because few have closely examined advertisements. Yet ads of all sorts proliferated during the conflict, as sellers seized the opportunity to reach growing numbers of subscribers, while publishers grew increasingly dependent on advertising revenue. Fortunately, Lawrence A. Kreiser, Jr., has demonstrated the importance of advertisements as primary sources in this lively and insightful book.
DOI
10.31390/cwbr.21.4.20
Recommended Citation
Woods, Michael E.
(2019)
"Marketing the Blue & Gray: Newspaper Advertising and the American Civil War,"
Civil War Book Review: Vol. 21
:
Iss.
4
.
DOI: 10.31390/cwbr.21.4.20
Available at:
https://repository.lsu.edu/cwbr/vol21/iss4/20
