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Theses/Dissertations from 2015

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The Role of Motives and Decision Rules in Restaurant Tipping, Jacob Lee Hiler

Theses/Dissertations from 2014

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Three Essays on Digital Marketing, Xia Liu

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The Hidden Layer of Buyer-Seller Relationships, Stephanie Marie Mangus

Theses/Dissertations from 2013

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What's love got to do with it? The role of Brand Love in brand community experience, Phillip M. Hartley

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A typology of consumer preference parabolas, Jie Sun

Theses/Dissertations from 2012

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Paradoxes and consumer decision-making, Carolyn Popp Garity

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Examining Customer Felt Gratitude and Indebtedness in Exchanges: Their Conceptualizations, Causes and Consequences, Dora Elizabeth Schmit

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Online reviews and consumers' willingness to pay: the role of uncertainty, Yinglu Wu

Theses/Dissertations from 2011

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The good, the bad and the unintended: the role of negative self-conscious emotions in marketing, Kathrynn Pounders

Theses/Dissertations from 2010

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Essays on three price judgments: price fairness, price magnitude, and price expectation, Sandeep Bhowmick

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Conceptualizing the consumer-brand relationship as a truly dyadic process, Jamye Foster

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The effect of supraliminal goal primes on brand preference: the mediating roles of implicit and explicit attitudes, Nobuyuki Fukawa

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Temporal reframing of prices: a conceptual framework, Mazen Jaber

Theses/Dissertations from 2009

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"Why do I have fifty pairs of shoes?": characterizing and explaining acquisitive buying behavior, Mousumi Bose Godbole

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Brand portfolio management and the role of brand acquisitions, Yana Kuzmina

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The definition, creation, and evolution of buyer-seller relationships, Anna Maria Walz

Theses/Dissertations from 2008

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The effect of consistency of price promotion cues on retailer credibility, product quality, value of a deal and purchase intentions, Igor Makienko

Theses/Dissertations from 2006

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"To integrate or to differentiate?" - Towards resolving a multi-channel dilemma investigation of the effects of channel integration strategies on consumers' evaluations of multi-channel utility and their adoption of multi-channel shopping, Elena Kiryanova Bernard

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The impact of masking of persuasive intent on persuasive message effectiveness, Christina Simmers Rodrigue

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Consumer expectation formation in health care services: a psycho-social model, Kenneth Randall Russ

Theses/Dissertations from 2004

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Partitioned pricing: can we always divide and prosper?, Bidisha Burman

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Regret from consumer action versus inaction: the effects of post-decision information, decisional responsibility and perceived source expertise, Neel Das

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Postpurchase implications of low price guarantees and consequences of low price guarantee default, Sujay Dutta

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Service recovery and the elusive paradox: an examination of the effects of magnitude of service failure, service failure responsiveness, service guarantee and additional recovery effort on service recovery comes, Anthony Hugh Kerr

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What irritates consumers?: an empirical examination of the antecedents and consequences of consumer irritation, Sweta Chaturvedi Thota

Theses/Dissertations from 2003

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The effects of employee service quality provision and customer personality traits on customer participation, satisfaction, and repurchase intentions, Jeannie Denise John

Theses/Dissertations from 2002

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For a good cause : the effects of cause important, cause proximity, congruency and participation effort on consumers' evaluation of cause related marketing, Stacy Landreth

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The effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment, Joe M. Ricks, Jr.

Theses/Dissertations from 2000

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Third -Party Organization Endorsement of Products: an Advertising Cue Affecting Consumer Pre-Purchase Evaluation of Goods and Services., Dwane Hal Dean

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Organizational Cognitive Complexity: Determinants and Consequences., Stern Parker Neill

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The Effect of Negative Events and Firm Responses on Brand Associations, Organizational Associations, and Brand Evaluations., Chris Patrick Pullig

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Personal Factors Affecting Sales Performance: Modeling the Effects of Experience, Competitiveness, Self -Efficacy, Effort, and Creativity., Guangping Wang

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The Effects of Comparative Advertising Format on Consumer Responses: the Moderating Effects of Brand Image and Attribute Relevance., Mehmet Ismail Yagci

Theses/Dissertations from 1999

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The Impact of Communal Behaviors on the Judgement of Service Quality., Barbara Ross Wooldridge

Theses/Dissertations from 1998

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Reference Price Effects: The Role of Multiple Internal Reference Prices and Semantic Cues., Balaji Chandrasekaran Krishnan

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Service Recovery's Influence on Complainant Attitudes and Intentions: A Perceived Justice Framework., James G. Maxham III

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Managing Promises and Marketing Activities in the Cultivation of Long-Term Relationship Commitment: The Development of a Model for the Services Industries., John Michael Weber

Theses/Dissertations from 1997

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Global Experimental Effects of Country of Origin and Product Type on the Structural Parameters of a Purchase Intentions Model., Ruth L. Lumb

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Changing Tastes: Purchase Choice in Urban China., Ann Mcconnell Veeck

Theses/Dissertations from 1996

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The Moderating Effect of Combinations of Dissimilar Shoppers' and Sellers' Ethnicities on a Model of Dyadic Sales Encounters: Shoppers' Perceptions of Ethnically Different Retail Salespersons., Andrew D. Banasiewicz

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Contextual Influences on Consumer Perceptions of Tensile Price Claims in Retail Advertisements., Katherine A. Fraccastoro

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The Use of Norms in the Evaluation of the Exchange Process: The Consumer Level., Scott Shaw Roach

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Children's Relative Influence in Purchase Decision-Making: A Multi-Theoretical Approach., Laura Ann willis Williams

Theses/Dissertations from 1995

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Modeling the Antecedents of Compulsive Buying., Leslie K. Cole

Theses/Dissertations from 1994

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The Relationships of Adaptive Selling Behaviors and Customer-Oriented Selling With Need for Cognition in the Personal Selling Context., Kim Graham Johnson

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Industrial Buyer-Seller Alliances: An Interorganizational Strategic Perspective., Charles Chris Nielson

Theses/Dissertations from 1993

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A Framework for Assessing Consumer Satisfaction With Credence-Based Services: A Cognitive Script Approach., Bruce L. Alford

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Attitude Formation and Development: An Investigation of the Interrelationships Among Attitudinal Constructs and Their Resistance to Counterpersuasion., Melodie Ree Phillips

Theses/Dissertations from 1992

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Effects of Imagery-Eliciting Strategies on Imagery Processing, Memory, Beliefs, Attitudes, and Intentions From Print Advertisements., Laurie Anne Babin

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Consumer Evaluation of Product-Related Injuries: The Development and Empirical Testing of a Behavioral Model of the Product Liability Process., Bryce Mitchell Griffin

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The Role of Affect in Service Encounter Satisfaction: An Experimental Study., Rama Kumari Jayanti

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A Multi-Criterion Transactional Model., Bradley Shawn O'hara

Theses/Dissertations from 1991

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The In-Store Retail Experience: A C-E-V Approach to Consumer Shopping Activity., Barry James Babin

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The Effect of Work and Non-Work Influences Upon the Relationships Between Role Stress and Selected Work Outcomes., James Sanders Boles

Theses/Dissertations from 1990

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Salesperson Performance, Satisfaction and Turnover: A Review, a Reconceptualization and an Empirical Investigation., Debbie S. Easterling

Theses/Dissertations from 1989

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Influence of an Expanded Framework of Shopping Motivations and Inclusion of Non-Store Retailers on the Choice Set Formation Process., Jill Suzanne Attaway

Theses/Dissertations from 1988

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The Relative Effects of Salespersons' Ratings on Ability and Effort Criteria., Sandra Edwards Mckay

Theses/Dissertations from 1987

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Repricing Made-To-Order Production Programs., Mehmet Murat Tarimcilar

Theses/Dissertations from 1986

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Influence Strategies in Husband-Wife Purchase Decision-Making., Ellen Ruth Foxman

Theses/Dissertations from 1985

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An Application of Environmental Psychology to Retail Store Design: the Perceptual Dimensions of Department Store Entrances (Marketing, Consumer Behavior)., Clifford Dale Scott

Theses/Dissertations from 1983

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An Empirical Assessment of the Mall Intercept as a Method of Data Collection., Alan John Bush

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A Reliability and Validity Assessment of Husband-Wife Decision Making Measures., Jo Anne stilley Hopper

Theses/Dissertations from 1980

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An Exploratory Analysis of the Relationships Between Self-Images, Perceived-Risk, and Purchase Intention Horizons., Corbett Fay Gaulden Jr

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An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework., David Joseph Ortinau

Theses/Dissertations from 1979

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A Dynamic Model for Allocating the Firm's Retail Outlet Building Resources Across Its Market Areas With a Special Application to the Gasoline Retailing Industry., Mustafa Hassan Razian

Theses/Dissertations from 1978

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Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase., Zohrab S. Demirdjian

Theses/Dissertations from 1977

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Comparative Advertising, Inoculation Theory, and the Prevention of Attitude Change Among Brand Loyal Consumers: a Laboratory Experiment., Joseph Abramson

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A Study of the Effectiveness of Comparative Advertising for Selected Household Appliances., Ronald Kay Sellars