Dissertations from 2023
We all make mistakes…. But we are not human: The influence of voice assistants’ mistakes on consumer behavioral intentions., Ripinka S. Patil
Dissertations from 2022
Media Escapism: Development and Validation of the Scale, Danli Chen
The Effects of Service Failure Attribution and Company Initiated Recovery Actions on Behavioral Intentions, Vincent Barton Jeseo
Firm-Customer Interaction Via Online Reviews: A Two-Step Analysis, Qiuli Su
Dissertations from 2020
Examining Methodological Approaches to Measuring Emotional Reactions to Advertisements: A Comparison of Self-Report and Physiological Response Measures, Rebecca Lee Rast
Dissertations from 2019
Measurement of Visual Cues and Their Effects on Online Users: An Image Mining Approach, Shuya Lu
Multiformat Communication Strategies: A Conceptual Framework and Empirical Investigation of Video Formats, Jordan Worth Moffett
Dissertations from 2018
Customer Perspectives on Sales Strategies: A Relational Approach, Juliana Catherine White
Dissertations from 2017
The Dual Role of Price on Purchase Likelihood, Patrick Fennell
Rescuing Relationships: Toward an Understanding of Exchange Relationship Disruption and Recovery, Matthew Mark Lastner
WOM Or eWOM, Is There A Difference?: An Extension of the Social Communication Theory to Consumer Purchase Related Attitudes, McDowell Porter
Dissertations from 2015
The Role of Motives and Decision Rules in Restaurant Tipping, Jacob Lee Hiler
Dissertations from 2014
Three Essays on Digital Marketing, Xia Liu
The Hidden Layer of Buyer-Seller Relationships, Stephanie Marie Mangus
Dissertations from 2013
What's love got to do with it? The role of Brand Love in brand community experience, Phillip M. Hartley
A typology of consumer preference parabolas, Jie Sun
Dissertations from 2012
Paradoxes and consumer decision-making, Carolyn Popp Garity
Examining Customer Felt Gratitude and Indebtedness in Exchanges: Their Conceptualizations, Causes and Consequences, Dora Elizabeth Schmit
Online reviews and consumers' willingness to pay: the role of uncertainty, Yinglu Wu
Dissertations from 2011
The good, the bad and the unintended: the role of negative self-conscious emotions in marketing, Kathrynn Pounders
Dissertations from 2010
Essays on three price judgments: price fairness, price magnitude, and price expectation, Sandeep Bhowmick
Conceptualizing the consumer-brand relationship as a truly dyadic process, Jamye Foster
The effect of supraliminal goal primes on brand preference: the mediating roles of implicit and explicit attitudes, Nobuyuki Fukawa
Temporal reframing of prices: a conceptual framework, Mazen Jaber
Dissertations from 2009
"Why do I have fifty pairs of shoes?": characterizing and explaining acquisitive buying behavior, Mousumi Bose Godbole
Brand portfolio management and the role of brand acquisitions, Yana Kuzmina
The definition, creation, and evolution of buyer-seller relationships, Anna Maria Walz
Dissertations from 2008
The effect of consistency of price promotion cues on retailer credibility, product quality, value of a deal and purchase intentions, Igor Makienko
Dissertations from 2006
The impact of masking of persuasive intent on persuasive message effectiveness, Christina Simmers Rodrigue
Consumer expectation formation in health care services: a psycho-social model, Kenneth Randall Russ
Dissertations from 2004
Partitioned pricing: can we always divide and prosper?, Bidisha Burman
Postpurchase implications of low price guarantees and consequences of low price guarantee default, Sujay Dutta
What irritates consumers?: an empirical examination of the antecedents and consequences of consumer irritation, Sweta Chaturvedi Thota
Dissertations from 2003
The effects of employee service quality provision and customer personality traits on customer participation, satisfaction, and repurchase intentions, Jeannie Denise John
Dissertations from 2002
The effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment, Joe M. Ricks, Jr.
Theses/Dissertations from 2000
Third -Party Organization Endorsement of Products: an Advertising Cue Affecting Consumer Pre-Purchase Evaluation of Goods and Services., Dwane Hal Dean
Organizational Cognitive Complexity: Determinants and Consequences., Stern Parker Neill
The Effect of Negative Events and Firm Responses on Brand Associations, Organizational Associations, and Brand Evaluations., Chris Patrick Pullig
Personal Factors Affecting Sales Performance: Modeling the Effects of Experience, Competitiveness, Self -Efficacy, Effort, and Creativity., Guangping Wang
The Effects of Comparative Advertising Format on Consumer Responses: the Moderating Effects of Brand Image and Attribute Relevance., Mehmet Ismail Yagci
Theses/Dissertations from 1999
The Impact of Communal Behaviors on the Judgement of Service Quality., Barbara Ross Wooldridge
Theses/Dissertations from 1998
Reference Price Effects: The Role of Multiple Internal Reference Prices and Semantic Cues., Balaji Chandrasekaran Krishnan
Service Recovery's Influence on Complainant Attitudes and Intentions: A Perceived Justice Framework., James G. Maxham III
Managing Promises and Marketing Activities in the Cultivation of Long-Term Relationship Commitment: The Development of a Model for the Services Industries., John Michael Weber
Theses/Dissertations from 1997
Global Experimental Effects of Country of Origin and Product Type on the Structural Parameters of a Purchase Intentions Model., Ruth L. Lumb
Changing Tastes: Purchase Choice in Urban China., Ann Mcconnell Veeck
Theses/Dissertations from 1996
The Moderating Effect of Combinations of Dissimilar Shoppers' and Sellers' Ethnicities on a Model of Dyadic Sales Encounters: Shoppers' Perceptions of Ethnically Different Retail Salespersons., Andrew D. Banasiewicz
Contextual Influences on Consumer Perceptions of Tensile Price Claims in Retail Advertisements., Katherine A. Fraccastoro
The Use of Norms in the Evaluation of the Exchange Process: The Consumer Level., Scott Shaw Roach
Children's Relative Influence in Purchase Decision-Making: A Multi-Theoretical Approach., Laura Ann willis Williams
Theses/Dissertations from 1995
Modeling the Antecedents of Compulsive Buying., Leslie K. Cole
Theses/Dissertations from 1994
The Relationships of Adaptive Selling Behaviors and Customer-Oriented Selling With Need for Cognition in the Personal Selling Context., Kim Graham Johnson
Industrial Buyer-Seller Alliances: An Interorganizational Strategic Perspective., Charles Chris Nielson
Theses/Dissertations from 1993
A Framework for Assessing Consumer Satisfaction With Credence-Based Services: A Cognitive Script Approach., Bruce L. Alford
Attitude Formation and Development: An Investigation of the Interrelationships Among Attitudinal Constructs and Their Resistance to Counterpersuasion., Melodie Ree Phillips
Theses/Dissertations from 1992
Effects of Imagery-Eliciting Strategies on Imagery Processing, Memory, Beliefs, Attitudes, and Intentions From Print Advertisements., Laurie Anne Babin
Consumer Evaluation of Product-Related Injuries: The Development and Empirical Testing of a Behavioral Model of the Product Liability Process., Bryce Mitchell Griffin
The Role of Affect in Service Encounter Satisfaction: An Experimental Study., Rama Kumari Jayanti
A Multi-Criterion Transactional Model., Bradley Shawn O'hara
Theses/Dissertations from 1991
The In-Store Retail Experience: A C-E-V Approach to Consumer Shopping Activity., Barry James Babin
The Effect of Work and Non-Work Influences Upon the Relationships Between Role Stress and Selected Work Outcomes., James Sanders Boles
Theses/Dissertations from 1990
Salesperson Performance, Satisfaction and Turnover: A Review, a Reconceptualization and an Empirical Investigation., Debbie S. Easterling
Theses/Dissertations from 1989
Influence of an Expanded Framework of Shopping Motivations and Inclusion of Non-Store Retailers on the Choice Set Formation Process., Jill Suzanne Attaway
Theses/Dissertations from 1988
The Relative Effects of Salespersons' Ratings on Ability and Effort Criteria., Sandra Edwards Mckay
Theses/Dissertations from 1987
Repricing Made-To-Order Production Programs., Mehmet Murat Tarimcilar
Theses/Dissertations from 1986
Influence Strategies in Husband-Wife Purchase Decision-Making., Ellen Ruth Foxman
Theses/Dissertations from 1985
An Application of Environmental Psychology to Retail Store Design: the Perceptual Dimensions of Department Store Entrances (Marketing, Consumer Behavior)., Clifford Dale Scott
Theses/Dissertations from 1983
An Empirical Assessment of the Mall Intercept as a Method of Data Collection., Alan John Bush
A Reliability and Validity Assessment of Husband-Wife Decision Making Measures., Jo Anne stilley Hopper
Theses/Dissertations from 1980
An Exploratory Analysis of the Relationships Between Self-Images, Perceived-Risk, and Purchase Intention Horizons., Corbett Fay Gaulden Jr
An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework., David Joseph Ortinau
Theses/Dissertations from 1979
A Dynamic Model for Allocating the Firm's Retail Outlet Building Resources Across Its Market Areas With a Special Application to the Gasoline Retailing Industry., Mustafa Hassan Razian
Theses/Dissertations from 1978
Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase., Zohrab S. Demirdjian
Theses/Dissertations from 1977
Comparative Advertising, Inoculation Theory, and the Prevention of Attitude Change Among Brand Loyal Consumers: a Laboratory Experiment., Joseph Abramson
A Study of the Effectiveness of Comparative Advertising for Selected Household Appliances., Ronald Kay Sellars