Identifier

etd-05282004-130909

Degree

Master of Mass Communication (MMC)

Department

Mass Communication

Document Type

Thesis

Abstract

The purpose of this study is to note, categorize, and discuss the stereotypes of African Americans in animated children’s cartoons. The purpose is also to compare them to see how they changed. A content analysis of two cartoons finds that characters do act in stereotypical ways. A quantitative analysis of 76 cartoons supports these findings. Overall, The Proud Family, a cartoon of the 21st century, is more stereotypical than Fat Albert and the Cosby Kids, a cartoon from 30 years ago. Though primary characters display the same amount of stereotypical behavior, secondary characters show an increase in the amount of stereotypical behavior. This study extends the amount of research in the entertainment media field by focusing upon animated children’s cartoons. This approach will add to our understanding of stereotypes and the manner in which they are presented to audiences.

Date

2004

Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Renita Coleman

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