Identifier

etd-04092007-144131

Degree

Master of Mass Communication (MMC)

Department

Mass Communication

Document Type

Thesis

Abstract

An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility. Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda and in the objectives of the synthesized propaganda model.

Date

2007

Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Eileen Meehan

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