Date of Award

1994

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

First Advisor

Robert Justis

Abstract

This dissertation presents a model of strategic issue management that focuses on the mediational role that interpretation has between monitoring and scanning the environment and organizational response. Hypotheses concerning the relationships between several dimensions of issue interpretation and several dimensions of organizational issue response are posited. The strategic issue of consumer nutrition awareness within the restaurant industry is targeted, and a research methodology constructed for testing the hypotheses. Urgency, Understanding, and Capability all had significant relationships with the response variables of Magnitude, Locus, and Activeness, with Understanding's relationship tending to be curvilinear. No variables had a significant effect on Immediacy, though this was probably due to methodology constraints. The potential contributions and implications of these findings for theory and managerial practice are presented and discussed, as are ideas for future research.

Pages

168

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