An Analysis of the Relationship Between Personality Structure, New Product Awareness, and Purchase Behavior in Convenience Goods Buying.

Author

Lawrence Milton Richard, Louisiana State University and Agricultural & Mechanical College

Date of Award

1973

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Recommended Citation

Richard, Lawrence Milton, "An Analysis of the Relationship Between Personality Structure, New Product Awareness, and Purchase Behavior in Convenience Goods Buying." (1973). LSU Historical Dissertations and Theses. 2493.
https://repository.lsu.edu/gradschool_disstheses/2493

Pages

218

DOI

10.31390/gradschool_disstheses.2493