Identifier

etd-08112005-112930

Degree

Doctor of Philosophy (PhD)

Department

Mass Communication

Document Type

Dissertation

Abstract

The purposes of this study were to determine the likelihood of reporters to adopt Geographical Information Systems and to predict the future of the diffusion of GIS in the journalism industry using the diffusion of innovations theory. The study used two data collection methods: in-depth interviews and a Web survey. The indepth-interviews revealed factors that will influence the diffusion of GIS, including the availability of map data, competition between media agencies, the ease of getting management to buy GIS once its functionality has been demonstrated to them, and the general use of secondary GIS products. The Web survey showed that 63% of the reporters were aware of GIS but only 11% of the reporters surveyed currently use GIS. OLS regression showed that men were more likely to adopt GIS than women, while younger people were more likely to adopt GIS than their older counterparts. The results also showed that reporters who used other technologies in their work were more likely to adopt GIS on a trial basis.

Date

2005

Document Availability at the Time of Submission

Release the entire work immediately for access worldwide.

Committee Chair

Renita Coleman

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