Identifier

etd-11092015-151412

Degree

Doctor of Philosophy (PhD)

Department

Marketing

Document Type

Dissertation

Abstract

The goal of this research is to address critical deficiencies in our understanding on how bill size, service quality, motives, and decision rules affect tipping behavior. This research uses social norm and equity theories to define the role of motives and decision rules used in determining tipping behavior. Additionally, it provides further evidence of other operant motives and decision rules through qualitative analysis. A conceptual framework and operational model are developed and empirically tested.

Date

2015

Document Availability at the Time of Submission

Student has submitted appropriate documentation to restrict access to LSU for 365 days after which the document will be released for worldwide access.

Committee Chair

Niedrich, Ronald W.

Included in

Marketing Commons

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